Sources for market potential calculations
| Nr. | Content | Source |
|---|---|---|
| 1 | Global adult population (> 20 years old) – 5 billion people | Link |
| 2 | Population in Europe (> 20 years old) – 78.8 % of 747,636,045 = 589,137,203 | Link |
| 3 | Population in the US (> 20 years old) – 75.2 % of 331,002,647 = 248,913,991 | Link |
| 4 | Population in Canada (> 20 years old) – 78.8% of 37,742,157 = 29,740,820 | Link |
| 5 | Population in Australia (> 20 years old) – 74.7 % of 30,322,114 = 22,650,619 | Link |
| 6 | Raynaud’s disease often begins between ages 15 and 25. | Link |
| 7 | As many as one in 10 people may have some form of Raynaud’s. Most have primary Raynaud’s. About one person in 100, or fewer, will have secondary Raynaud’s. | Link |
| 8 | It is estimated that 20% of adults worldwide suffer from pain. | Link |
| 9 | 90 million cars produced per year | Link |
| 10 | According to a 2011 article in The Legal Examiner, approximately 30 per cent of cars on the road today have heated seats. | Link |
| 11 | Fuel types of new cars: battery electric 11.9%, hybrid 22.6% and petrol 37.8% market share in Q3 2022 | Link |
| 12 | civilian workers in Europe = 190 million | Link |
| 13 | civilian workers in the US = 157 million | Link |
| 14 | civilian workers in Canada = 15 million | Link |
| 15 | In 2020, 4.3 percent of civilian workers were required to spend more than two-thirds of their workday outdoors. | Link |
| 16 | Around 1000 commercial planes built per year | Link Link |
| 17 | 4-12 rows of business class seats on average (per row, 3 to 10 seats); therefore anything from 12 to 120 business class seats per plane; that is on average 54 seats | Link |
| 18 | While first class may have just six or eight seats, business class cabins typically have a few dozen | Link |
| 19 | 125 million people ski and snowboard | Link |
| 20 | In Europe, there are a total of 6.7 million hunters who provide an economic output estimated at EUR 16 billion. | Link |
| 21 | 15 million hunters in the US | Link |
| 22 | 5.7 million hunters and Co. in Canada | Link |
| 23 | 55 million fishers in the US (as sport, recreational) | Link |
| 24 | In the past 12 months, the British Equestrian Trade Association estimates that 3.5 million people have ridden a horse at least once in the past 12 months, about 15 million people around the world will ride a horse at least once in the next 12 months. | Link |
| 25 | Overall, there were over 883,100 motorcycles registered in the key markets of the European Union in 2020, an increase of around one percent year-on-year. | Link |
| 26 | 8.317 million motorcyclists in the US | Link |
| 27 | In 2017, just under 720,550 motorcycles and mopeds were registered in Canada | Link |
| 28 | 4 million golfers in Europe | Link |
| 29 | 25 million golfers in the US | Link |
| 30 | 5.7 million golfers in Canada | Link |